Measurement & Reporting articles
Every guide on Measurement & Reporting, in one place.
AI Visibility Measurement & Reporting: The Complete Playbook
The eight building blocks of AI visibility measurement — share of voice, citations, hallucinations, GA4 traffic and more — how they fit into one dashboard, and the reporting mistakes to avoid.
AI Share of Voice: What It Is and How to Measure It Honestly
AI share of voice is your slice of brand mentions in AI answers. How to compute it without fooling yourself, and which pitfalls corrupt the number.
AI Visibility Reports Executives Will Actually Trust
How to build an AI visibility report executives trust: defensible KPIs, share of voice trends, confidence bands, and an honest answer to the ROI question.
AI Traffic Attribution: Finding AI-Influenced Conversions
Why AI-influenced conversions hide from last-click attribution, the practical proxies that surface them, and what no tool can honestly measure yet.
AI Hallucinations About Your Brand: Detect and Fix Them
When AI states wrong facts about your brand — old pricing, dead features, fake founders — here is how to detect hallucinations and correct the source.
AI Bot Log Analysis: Find AI Crawlers in Your Logs
A hands-on guide to AI bot log analysis: which user agents to grep, how to split training crawls from live fetches, and how to catch spoofed bots.
AI Citation Analysis: Which Pages Do AI Engines Cite?
AI citation analysis shows which pages AI engines cite about your brand. How to read citation patterns, run a gap analysis, and build a PR list.
How to Design an AI Visibility Prompt Set Worth Tracking
How to build a prompt tracking set for AI visibility: the right intent mix, how many prompts you need, vanity prompts to skip, and refresh cadence.
How to Measure ChatGPT Referral Traffic in GA4
How to measure ChatGPT referral traffic in GA4: the regex, a step-by-step exploration, and why your AI traffic numbers will always undercount.