Glossary articles
Every guide on Glossary, in one place.
LLM SEO: What It Is and How to Do It
LLM SEO is optimizing so language models mention and recommend your brand. What it involves, how it differs from classic SEO, where to start.
What Is AI Search? Engines, How It Works, What It Changes
AI search answers instead of listing links. The engines that matter, how retrieval and generation work together, and what it changes for brands.
What Is Grounding in AI Answers?
Grounding ties an AI answer to retrieved sources instead of the model's memory. How it works in Gemini, and why it decides who gets cited.
What Is Mention Rate in AI Visibility?
Mention rate is the share of AI answers that name your brand. How it is measured, what a good rate looks like, and the traps in reading it.
What Does Position Mean in AI Answers?
In AI answers, position is where your brand appears among the names the model writes. Why first matters, how it is measured, and its limits.
What Is an AI Hallucination?
A hallucination is an AI stating false information with full confidence. Why models do it, what it looks like for brands, and how to respond.
What Is Zero-Click Search?
A zero-click search ends without a visit to any website. Where the trend stands, what AI answers changed, and how brands stay visible anyway.
What Is an LLM? Large Language Models, Explained for Brands
An LLM predicts the next word, it does not look answers up. What that means for how ChatGPT and Gemini talk about your brand.
What Is RAG? How AI Looks Things Up Before Writing
RAG lets an AI search first and write second. How the retrieve-augment-generate loop works, and why it decides which brands enter AI answers.
What Is AEO? Answer Engine Optimization, Explained Properly
AEO (answer engine optimization) is the work of getting your brand into AI answers. The mechanics, the metrics, and how it differs from SEO and GEO.
What Is AI Searchability? Can Engines Quote Your Site?
AI searchability is how readable and quotable your site is for AI engines. How it differs from crawlability, and how to measure and fix it.
What Is an AI Citation?
An AI citation is a source an assistant links to behind its answer. How it differs from a mention and why it maps your AI visibility gaps.
What Is an AI Visibility Score?
An AI visibility score sums up how visible your brand is across AI answers in one number. What goes into it, and why it needs a confidence band.
What Is Share of Voice in AI Search?
Share of voice in AI search is how much of an answer is your brand versus rivals. What it means, why it matters, how it differs from mention rate.
What Is Prompt Tracking?
Prompt tracking monitors a fixed set of buyer questions in AI answers over time. Why one check isn't enough and how it differs from rank tracking.
What Is AI Sentiment?
AI sentiment is how positively or negatively an AI answer frames your brand. Here's what it means, why framing beats a bare mention, and how it's tracked.
What Are Google AI Overviews?
Google AI Overviews are the AI summaries at the top of search results. Here's how they work, why they matter for visibility, and how to show up in them.