What Is an AI Visibility Score?
What is an AI visibility score?
An AI visibility score is a single number — usually 0 to 100 — that sums up how visible your brand is across AI answers. It rolls several signals into one figure: how often you're mentioned, where you land, how much of the answer you own, how you're framed, and how strongly you're recommended. One number you can watch move.
What goes into the score
No single signal is the whole picture, so a good score blends them: mention rate, position, share of voice, sentiment, and recommendation strength. The weighting is where the judgment lives — mention rate usually carries the most, because if you're never named, the rest is moot. A score that leans on only one signal (just mentions, say) will mislead you.
Why a score needs a confidence band
Because AI answers are noisy. A bare number pretends to a precision the underlying data doesn't have, and that false precision makes teams celebrate or panic over movement that's really just variance. An honest AI visibility score comes with a range — a confidence band — that tells you how settled the reading is. Trust a tight band; treat a wide one as provisional.
How the AI visibility score is calculated
The short version: sample a set of prompts across engines, score each answer on the signals above, and combine them into one figure with a band around it. The exact weights, the sampling window, and the honesty caveats are laid out in our methodology — and if you want the number tracked for your brand instead of computed by hand, that's what the platform is for.