GEO Basics articles
Every guide on GEO Basics, in one place.
GEO vs SEO: What Actually Changes, What Stays
GEO optimizes for AI-generated answers, SEO for ranked links. The honest comparison: shared foundation, different scoreboard, one budget question.
Generative Engine Optimization Best Practices (2026)
GEO best practices that hold up under measured visibility data: answer-first content, crawler access, off-site sources and a 90-day plan.
What Is a Confidence Band in AI Visibility Scoring?
Why a single AI visibility number misleads, what a confidence band is, how we calculate it, and how to read it when deciding whether a change is real.
Why Isn't My Brand Showing Up in ChatGPT?
If ChatGPT never names your brand, it's usually one of four fixable reasons. Here's how to diagnose why you're invisible and where to start fixing it.
What Is AI SEO? (And Why the Name Confuses Everyone)
AI SEO means two things people mix up: appearing IN AI answers, and using AI tools to do SEO. Here's the difference that matters.
How to Get Your Brand Visible in AI Answers
A practical starting path to getting named in ChatGPT, Gemini and Google AI Overviews: measure, get reachable, earn presence, and track. No fluff.
GEO vs AEO vs LLMO: One Discipline, Too Many Names
GEO, AEO, and LLMO mostly describe the same work under different labels. Where each term came from, what the claimed differences are, and which name wins.
How to Write for AI Search: Quotable, Extractable Content
AI engines quote passages, not pages. How to write definition-first paragraphs, self-contained blocks, and question-shaped headings they can lift.
Multilingual GEO: Why AI Answers Change by Language
AI engines name different brands depending on the language you ask in. Why it happens, why hreflang barely helps, and a bilingual GEO plan that works.
Query Fan-Out: How AI Search Rewrites Your Question
AI engines split one question into many hidden searches before answering. How query fan-out works, how to see it live, and what it changes for content.
AEO vs SEO: What Actually Changes (and What Doesn't)
A practitioner's honest take on AEO vs SEO: what carries over from search, what answer engine optimization genuinely changes, and which habits to drop.
What Is Generative Engine Optimization (GEO)?
A plain-English guide to generative engine optimization: what GEO is, how it differs from SEO, and what actually gets brands cited in AI answers.