Platform Guides articles
Every guide on Platform Guides, in one place.
ChatGPT SEO: How to Get Your Brand Recommended
What ChatGPT SEO really means, the three OpenAI crawlers most guides get wrong, the content signals ChatGPT responds to, and how to measure your visibility.
Claude and Grok: Brand Visibility on the Quieter Engines
How Claude web search handles brand questions, why Grok leans so hard on X data, and whether the smaller AI engines deserve room in your plan.
Google AI Mode SEO: Who Shows Up and What to Do Now
Google AI Mode is search as a conversation, not a results page. How it differs from AI Overviews, who gets cited, and the moves worth making right now.
Perplexity SEO: How to Get Your Brand Cited
How Perplexity picks and cites sources — its own crawler, freshness bias, domain diversity — and what kind of pages earn citations again and again.
Gemini SEO: Brand Visibility in Google's Assistant
How Gemini grounds answers with Google Search, why classic rankings still decide which brands get mentioned, and how it differs from AI Overviews.
How to Appear in Google AI Overviews (Realistic Guide)
What actually triggers AI Overviews, which pages get cited, what schema really does, and a practical checklist for earning a spot in Google's AI answers.
How Does ChatGPT Recommend Products and Brands?
How does ChatGPT recommend products? A look at web search mode, retrieval, which sources get cited, and why some brands never appear in answers.