Technical GEO articles
Every guide on Technical GEO, in one place.
Technical GEO: The Developer's Checklist for AI Crawler Access
The technical side of GEO: whether AI crawlers can render your site, robots.txt rules for GPTBot and friends, llms.txt, the schema engines use, and entity clarity.
Chunk Optimization for LLMs: How to Structure Content
LLMs read your page in chunks, not as a whole. Here's what chunking is and how to structure content so AI extracts and cites the right passage.
AI Crawlers and JavaScript Rendering: The Invisible Site
Most AI crawlers never execute JavaScript, so client-rendered content is invisible to them. How to test what the bots see, and fix it with SSR.
Schema Markup for AI Search: What It Actually Does
What structured data really does for AI answers, which schema types matter for LLM visibility, and where the SEO industry is overselling it.
Wikipedia and Wikidata: An Entity Strategy for Brands
Wikidata is achievable for most brands. A Wikipedia article usually isn't. How knowledge graphs feed AI answers, and what to do about notability.
GPTBot and robots.txt: How to Handle AI Crawlers
A practical GPTBot robots.txt guide: every AI crawler worth listing, example blocks, and the real trade-offs of allowing or blocking AI bots.
What Is llms.txt? An Honest Guide, With an Example
What llms.txt is, what the file looks like, who actually supports the proposal, and whether it's worth adding to your site. Full example included.