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Turkey AI Visibility Index · October 2026

The perfume brands ChatGPT and Google AI recommend most

15 questions: long-lasting men's and women's perfumes, summer and winter scents, gifts, affordable and dupe perfumes, niche and Turkish brands. Perfumes count toward their house (Sauvage counts as Dior).

Measured: October 11, 2026 · 15 questions · 60 AI answers · ChatGPT and Google AI Overviews

Highlights

  • Tom Ford leads the list: recommended in 22 of 60 answers.
  • 2 Turkish brands are in the top 10. The highest is Nishane, at number 5.
  • ChatGPT and Google differ most on Versace: 13.3% on ChatGPT, 33.3% on Google AI Overviews.
  • The site cited most often in answers is sephora.com.tr (21 answers).

Ranking

Top 20 brands. The full list is in the CSV file.

RankBrand VisibilityChatGPT30 answers Google AI30 answersQuestions
1 Tom FordChatGPT 30% · Google 43.3%
36.7%
 30% 43.3% 10/15
2 Yves Saint LaurentChatGPT 33.3% · Google 33.3%
33.3%
 33.3% 33.3% 9/15
3 Giorgio ArmaniChatGPT 23.3% · Google 36.7%
30%
 23.3% 36.7% 8/15
4 DiorChatGPT 33.3% · Google 16.7%
25%
 33.3% 16.7% 8/15
5 NishaneTRChatGPT 16.7% · Google 30%
23.3%
 16.7% 30% 6/15
6 ChanelChatGPT 30% · Google 16.7%
23.3%
 30% 16.7% 7/15
7 VersaceChatGPT 13.3% · Google 33.3%
23.3%
 13.3% 33.3% 9/15
8 BurberryChatGPT 23.3% · Google 20%
21.7%
 23.3% 20% 6/15
9 BargelloTRChatGPT 20% · Google 23.3%
21.7%
 20% 23.3% 5/15
10 PradaChatGPT 26.7% · Google 16.7%
21.7%
 26.7% 16.7% 7/15
11 MAD ParfumeurTRChatGPT 20% · Google 23.3%
21.7%
 20% 23.3% 4/15
12 Parfums de MarlyChatGPT 20% · Google 23.3%
21.7%
 20% 23.3% 6/15
13 Maison Francis KurkdjianChatGPT 20% · Google 20%
20%
 20% 20% 7/15
14 LancômeChatGPT 13.3% · Google 23.3%
18.3%
 13.3% 23.3% 5/15
15 HermèsChatGPT 16.7% · Google 13.3%
15%
 16.7% 13.3% 3/15
16 ZaraChatGPT 13.3% · Google 13.3%
13.3%
 13.3% 13.3% 3/15
17 Carolina HerreraChatGPT 20% · Google 6.7%
13.3%
 20% 6.7% 5/15
18 Maison MargielaChatGPT 26.7% · Google 0%
13.3%
 26.7% 0% 6/15
19 Dolce & GabbanaChatGPT 3.3% · Google 20%
11.7%
 3.3% 20% 3/15
20 Jo MaloneChatGPT 20% · Google 3.3%
11.7%
 20% 3.3% 4/15

Turkish brands

Turkish brands on the list and their overall rank.

  1. 1. Nishane23.3% · overall #5
  2. 2. Bargello21.7% · overall #9
  3. 3. MAD Parfumeur21.7% · overall #11
  4. 4. Loris11.7% · overall #21
  5. 5. D&P Perfumum10% · overall #23
  6. 6. Muscent10% · overall #25
  7. 7. Eyfel Parfüm8.3% · overall #30
  8. 8. Atelier Rebul6.7% · overall #35
  9. 9. Eyüp Sabri Tuncer6.7% · overall #38
  10. 10. Sansiro5% · overall #43

Sites the AI cites

The sites linked most often in answers. The first place to look for a brand that wants more visibility.

  1. sephora.com.tr21 answers
  2. boyner.com.tr14 answers
  3. instagram.com11 answers
  4. reddit.com10 answers
  5. perfumepoint.com.tr9 answers
  6. kizlarsoruyor.com8 answers
  7. onedio.com8 answers
  8. youtube.com8 answers
  9. eksisozluk.com6 answers
  10. parfummutfagi.com6 answers

Question by question

The most recommended brand for each question and how many brands the answers named. Questions were asked in Turkish.

  1. Which men's perfume lasts the longest?Leader: Dior 11 brands
  2. Long-lasting women's perfume recommendationLeader: Mugler 13 brands
  3. Fresh perfume recommendation for summerLeader: Jo Malone 15 brands
  4. Perfume recommendation for winterLeader: Tom Ford 19 brands
  5. Perfume recommendation for a giftLeader: Lancôme 17 brands
  6. Affordable long-lasting perfume recommendationLeader: Bargello 10 brands
  7. Which brands make dupe perfumes?Leader: MAD Parfumeur 19 brands
  8. Which perfume brands are Turkish?Leader: Nishane 16 brands
  9. Niche perfume brand recommendationsLeader: Maison Francis Kurkdjian 21 brands
  10. Perfume recommendation for the workplaceLeader: Chanel 18 brands
  11. Vanilla perfume recommendationLeader: Kayali 14 brands
  12. Woody men's perfume recommendationLeader: Hermès 10 brands
  13. Unisex perfume recommendationLeader: Le Labo 13 brands
  14. Which perfume gets the most compliments?Leader: Parfums de Marly 14 brands
  15. Perfume recommendation for young womenLeader: Burberry 11 brands

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rankzupAI, Turkey AI Visibility Index: Perfume, October 2026. https://rankzup.ai/ai-visibility-index/perfume

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October 2026

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