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Turkey AI Visibility Index · October 2026

The cosmetics brands ChatGPT and Google AI recommend most

16 questions, mostly skincare: moisturiser, sunscreen, serum, dark spots, acne care, Turkish brands.

Measured: October 7, 2026 · 16 questions · 64 AI answers · ChatGPT and Google AI Overviews

Highlights

  • La Roche-Posay leads the list: recommended in 36 of 64 answers.
  • 2 Turkish brands are in the top 10. The highest is The Purest Solutions, at number 6.
  • ChatGPT and Google differ most on The Ordinary: 40.6% on ChatGPT, 9.4% on Google AI Overviews.
  • The site cited most often in answers is laroche-posay.com.tr (22 answers).

Ranking

Top 20 brands. The full list is in the CSV file.

RankBrand VisibilityChatGPT32 answers Google AI32 answersQuestions
1 La Roche-PosayChatGPT 65.6% · Google 46.9%
56.2%
 65.6% 46.9% 11/16
2 CeraVeChatGPT 53.1% · Google 25%
39.1%
 53.1% 25% 10/16
3 BiodermaChatGPT 31.2% · Google 40.6%
35.9%
 31.2% 40.6% 7/16
4 The OrdinaryChatGPT 40.6% · Google 9.4%
25%
 40.6% 9.4% 7/16
5 AveneChatGPT 28.1% · Google 15.6%
21.9%
 28.1% 15.6% 6/16
6 The Purest SolutionsTRChatGPT 12.5% · Google 21.9%
17.2%
 12.5% 21.9% 5/16
7 VichyChatGPT 12.5% · Google 12.5%
12.5%
 12.5% 12.5% 4/16
8 EucerinChatGPT 21.9% · Google 0%
10.9%
 21.9% 0% 6/16
9 DermoskinTRChatGPT 6.2% · Google 12.5%
9.4%
 6.2% 12.5% 4/16
10 L'Oréal ParisChatGPT 0% · Google 18.8%
9.4%
 0% 18.8% 4/16
11 BioxcinTRChatGPT 6.2% · Google 9.4%
7.8%
 6.2% 9.4% 3/16
12 Cream Co.TRChatGPT 6.2% · Google 9.4%
7.8%
 6.2% 9.4% 2/16
13 Bade NaturalTRChatGPT 3.1% · Google 9.4%
6.2%
 3.1% 9.4% 2/16
14 Geek & GorgeousChatGPT 3.1% · Google 9.4%
6.2%
 3.1% 9.4% 2/16
15 DucrayChatGPT 6.2% · Google 6.2%
6.2%
 6.2% 6.2% 1/16
16 MarudermTRChatGPT 6.2% · Google 6.2%
6.2%
 6.2% 6.2% 2/16
17 SivenoTRChatGPT 6.2% · Google 6.2%
6.2%
 6.2% 6.2% 2/16
18 SkinCeuticalsChatGPT 3.1% · Google 9.4%
6.2%
 3.1% 9.4% 2/16
19 CliniqueChatGPT 0% · Google 12.5%
6.2%
 0% 12.5% 3/16
20 Kiehl'sChatGPT 0% · Google 12.5%
6.2%
 0% 12.5% 3/16

Turkish brands

Turkish brands on the list and their overall rank.

  1. 1. The Purest Solutions17.2% · overall #6
  2. 2. Dermoskin9.4% · overall #9
  3. 3. Bioxcin7.8% · overall #11
  4. 4. Cream Co.7.8% · overall #12
  5. 5. Bade Natural6.2% · overall #13
  6. 6. Maruderm6.2% · overall #16
  7. 7. Siveno6.2% · overall #17
  8. 8. Golden Rose6.2% · overall #22
  9. 9. Beaulis4.7% · overall #26
  10. 10. Hoito3.1% · overall #29

Sites the AI cites

The sites linked most often in answers. The first place to look for a brand that wants more visibility.

  1. laroche-posay.com.tr22 answers
  2. trendyol.com16 answers
  3. theordinary.com11 answers
  4. cerave.com.tr10 answers
  5. instagram.com10 answers
  6. bioderma.com.tr9 answers
  7. watsons.com.tr9 answers
  8. aad.org8 answers
  9. dermoeczanem.com8 answers
  10. oggusto.com6 answers

Question by question

The most recommended brand for each question and how many brands the answers named. Questions were asked in Turkish.

  1. What are the best skincare brands?Leader: La Roche-Posay 16 brands
  2. Best moisturizer for dry skinLeader: CeraVe 7 brands
  3. Sunscreen for sensitive skinLeader: Bioderma 4 brands
  4. Which serum is good for my skin?Leader: La Roche-Posay 9 brands
  5. Anti-wrinkle cream recommendationsLeader: La Roche-Posay 8 brands
  6. Care for acne-prone skinLeader: La Roche-Posay 4 brands
  7. Affordable skincare setsLeader: The Purest Solutions 10 brands
  8. Which shampoo for hair loss?Leader: Ducray 7 brands
  9. Comparison of natural cosmetics brandsLeader: Weleda 10 brands
  10. Affordable makeup product recommendationsLeader: Beaulis 12 brands
  11. Which skincare brands are Turkish?Leader: The Purest Solutions 31 brands
  12. Recommended dark spot creamLeader: The Ordinary 9 brands
  13. Which brand of vitamin C serumLeader: La Roche-Posay 8 brands
  14. Which brand of retinol product to chooseLeader: La Roche-Posay 9 brands
  15. Product recommendations for skincare beginnersLeader: CeraVe 6 brands
  16. Which skincare brand is trustworthyLeader: CeraVe 7 brands

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rankzupAI, Turkey AI Visibility Index: Cosmetics and skincare, October 2026. https://rankzup.ai/ai-visibility-index/cosmetics

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October 2026

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